Mainbrand Joppari
Main brand of Rokkashuzo is Joppari Joppari refers stubborn or obstinate in Tusgaru dialect. We brew Joppari sake which is dry sake . In 1960’s when Rokkashuzo was established, sake with SMV 2 to 4 was popular. But the first chief brewer Mr.Takezawa create a dry sake with SMV 8 persisting in his belief. . Origin of the name Joppari is not from only its dryness but from persisting in brewer’s beliefs.
Joppari reminds us a red daruma
A red daruma reminds us Joppari and Joppari reminds us a red daruma. Now these two have strong relations.
The red daruma which the motif is a picture drawn on the boby of popular Nuruyu Kokeshi doll in Kuroishi city gave us large impact on sales management to sell Joppari nationwide.
Now Joppari bottle with red daruma label is a trade mark of Rokkashuzo.
Enterprise Information
| Company name | The Rokkashuzo inc. |
|---|---|
| Establishment year | 1972 |
| Company representative | Hiroshi Kitamura (representative director) |
| Business | Sake Brewery |
| Head Office | 217 Toyoda Mukaitonose Hirosaki-City Aomori-Prefecture Japan |
| TEL | 81+ 172-35-4141 |
| FAX | 81+ 172-35-4147 |
| Business hours | 9:00-17:00 Weekdays Closed: Saturday, Sunday and National Holidays |
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