Mainbrand Joppari
Main brand of Rokkashuzo is Joppari. Joppari refers stubborn or obstinate in the Tusgaru dialect. Joppari is dry sake. In the early 1970s when Rokkashuzo was established, sake with SMV(Sake meter value) 2 to 4 was popular. But the first chief brewer Mr.Takezawa create dry sake with SMV 8 persisting in his belief. Origin of the name Joppari is not from only its dryness but from persisting in brewer’s beliefs.
Joppari reminds us of a red daruma
A red daruma reminds us of Joppari and Joppari reminds us a red daruma. These two have strong relations.
The motif of the red daruma is a picture drawn on the boby of popular Nuruyu Kokeshi doll in Kuroishi city.
The daruma is symbolic of good luck as well persistence and inspired our sales management to sell Joppari nationwide.
Now Joppari bottle with the red daruma label is Rokkashuzo’s trade mark of.
Enterprise Information
| Company name | The Rokkashuzo inc. |
|---|---|
| Establishment year | 1972 |
| Company representative | Hiroshi Kitamura (representative director) |
| Business | Sake Brewery |
| Head Office | 217 Toyoda Mukaitonose, Hirosaki City, Aomori-Prefecture, Japan |
| TEL | 81+ 172-35-4141 |
| FAX | 81+ 172-35-4147 |
| Business hours | 9:00-17:00 Weekdays Closed: Saturday, Sunday and National Holidays |
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